About

This started with The Black Stallion, evolved to an insatiable love of books, and led me to magazines and marketing where I got to tell stories professionally. Today, I like to say that I’m a magazine editor turned brand and content strategist. In short, I’m a thinker and a storyteller. (The best stories start with good, clear thinking.)

I’ve worked with both established and emerging brands, from big box stores to higher education, clean energy, financial services and more, helping each to clearly, creatively and effectively define and share their stories. My aim for every project, big or small, is to facilitate the much-needed and often-elusive clarity needed to powerfully communicate your value and deeply connect with your customers and community. 

I spent my early years among the waves, community, and culture of Hawaii before my formal education took me to the University of Southern California, the University of Texas at Austin, and Northwestern University where I earned a master’s in journalism from the Medill School of Journalism and was a Carnegie-Knight fellow. I currently live in Seattle — by way of Austin, Chicago, Los Angeles and New York City – with my husband, toddler son, and pup Emory. 

For as long as I can remember, I’ve been captivated by stories – the stories we tell each other and the stories we tell ourselves. 

It Takes a Village

Good creative and strategic work is rarely achieved alone. I regularly collaborate with — and bring into projects as needed — a talented group of researchers, marketers, strategists and creatives.


Thought Catalyst

Straight Up Marketing

Program 11 

Redbird 

PlanBeyond 

Jordan Cathey Design