Case Study: Tastemade
Publishing a how-to-host book to increase brand awareness
Services: Brand Content
The Challenge
Food-media powerhouse Tastemade and Boursin Cheese partnered to produce a book celebrating the idea of hosting at home, providing readers with a framework to do so confidently, and spotlighting the elegance and versatility of Boursin Cheese’s products.
The Solution
I was brought into this project* as the lead writer and editor to establish the book’s overarching narrative strategy; develop the name — Gathering: A Guide to Hosting at Home — and all editorial copy; and work closely with subject matter experts to develop the crafts and recipes.
*This project was produced in partnership with Redbird.
The Result
Both Tastemade and Boursin Cheese were incredibly proud of the finished product. The book was used to build relationships with key food and entertaining influencers and increase overall brand awareness.